Mortgage Division President – Jason Russell
Providing expert mortgage guidance, strategic leadership, and personalized lending solutions to help clients achieve their homeownership and financial goals with NEO Home Loans.
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Jason Russell
Division President | NMLS# 1031566
I got into this business at 21 because a friend told me I'd be good at it.
That's the honest answer. No grand plan. No family legacy in real estate. Just a kid from a single-income household in California who needed a direction and stumbled into an industry that would end up meaning everything to him.
What changed me wasn't getting into mortgage. It was 2008.
I watched families lose homes they never should have lost — not because they made bad decisions, but because nobody sat down with them and helped them make good ones. Nobody asked the right questions. Nobody thought past the transaction. I saw what happens when people are treated like a file number instead of a future, and I decided that wasn't going to be how I operated.
That decision is still the reason I show up every day.
Over the past 20-plus years, I've helped more than 2,000 families finance homes across nearly every loan type on the market. I've been recognized as one of the top 1% of originators in the country. I hold a degree in Political Science from UC Berkeley. I've built a team and a division that closes hundreds of millions in loans each year.
But none of that is why you should work with me.
You should work with me because when we sit down together, I'm not thinking about your loan. I'm thinking about your next ten years. What does this decision do for your wealth? What does it cost you if you wait? What does the right structure look like for your life, not just the one that closes fastest?
Most lenders will get you to the finish line. My job is to make sure the finish line is worth crossing.
If that sounds like the kind of conversation you've been looking for, I'd love to have it.
The NEO Experience
Being a successful homeowner is so much more than just buying a home and making your mortgage payment. The NEO Experience will make sure your home will always be a powerful tool that can help you achieve your financial goals, create generational wealth, and enjoy a secure retirement.
OUR PROCESS
Step 1
Discovery
We need to learn about you so we can understand your financial situation and long-term goals before we prescribe a mortgage strategy.
Step 2
Strategy
We will analyze mortgage options with the lowest cost and greatest prosperity potential for you and your family, then present you with a Total Cost Analysis - a digital and easy-to-read breakdown of your mortgage options.
Step 3
Execution
We create a flawless home loan experience for you. If you are in a highly competitive market, we will position you to close your loan as quickly as possible. If you need more time to prepare, we will continue to advise you on your financial situation until you are ready to buy or refinance your home.
Step 4
Wealth Maximization
Your life and the real estate market where you live can change rapidly. Even after you are in your new home, we will continue to manage your mortgage and help you maximize your wealth.
The closing of your loan is just the start of our relationship.
Stay informed about the value of your home!
Our monthly report offers an intuitive financial dashboard, tailored to enhance your wealth-building journey with your most significant asset: your home.
We are committed to ensuring you always have a clear and accurate understanding of your home's value and its impact on your family's financial wellbeing.
